Tuesday, August 25, 2020

Focus of the marketing mix Essay Example | Topics and Well Written Essays - 1750 words

Focal point of the promoting blend - Essay Example Another striking objective market is that of the maturing demography who need to investigate new things (Hughes, 2011). What's more, the more youthful age has not been deserted, prominently the understudies who want stylish and imaginative gadgets that give different choices in performing assignments. Ipad highlights Ipad is fundamentally a tablet gadget with different particulars and highlights. These particulars and highlights have empowered this item all the more speaking to clients in the different market fragments. Ipad has an interface of drove contact screen with measurements of 9.57 ? 7.47; this makes this item all the more engaging when contrasted with other tablet gadgets (Pride and Ferrell, 2012, p. 22). Credited to the Apples broad innovative work, Ipad is viewed as the most recent mechanical gadget described with a high similarity mode and that the clients can without much of a stretch explore it as a result of its solid speed and processor. This item is completely prepa red and can download huge measure of information, send and get messages, send connections and archives, watch motion pictures and take pictures (Hughes, 2011). This item has been intended to empower clients, for example, experts and organizations to get digitalized and interface effectively to the worldwide world. This Apple item has a more extensive and different applications (Pride and Ferrell, 2012, p. ... Besides, the inherent applications in the gadget which empowers the clients to have a brave involvement with utilizing any tablet gadget. At last, the gadget show in which clients search for amazing goals with engaging hues. It is outstanding that Ipad has a Retina show, fast processor and 275000 applications, along these lines, settling on it a client decision in this class of tablet gadget. Marking The Ipad property of being viewed as imaginative and in vogue as far as its structure with the arrangement of boundless choices to the client ascribes significantly to its marking (Pride and Ferrell, 2012, p. 28). Its straightforwardness and compactness has earned Apple fame and being broadly acknowledged in the worldwide markets (Kerin, Hartley and Rudelius 2010, p. 15). This has driven into Ipad extending its business sectors and fulfilling bigger market portions, therefore, acquiring it better brand value and situating it as need to most people (Kerin, Hartley and Rudelius, 2010, p. 3 3). Cost with respect to the value, iPad can be bought in the different various chose focuses by Apple Company. Valuing iPad is charged at an exceptional cost when contrasted with its rivals credited by the quality predominance and ingenuity of the gadget. As the most creative gadgets accessible in the market, remarkably, other tablet contenders, offer a top notch value, it has an incentive as contrasted and the advantages that this item offers to the client. Value system justification Although iPad is viewed as costly, the worth acknowledgment and advantages that the client gets eclipse its cost. The estimating procedure of Apples IPad considers factors including high ingenuity, unwavering quality of iPad tablet gadget, gadget versatility

Saturday, August 22, 2020

Comics, Power, and Society Essay Example | Topics and Well Written Essays - 1250 words

Funnies, Power, and Society - Essay Example He composes by utilizing the base of jargon and his designs pass on significant messages. The visuals portrayed through â€Å"The Arrival† are difficult to decipher verbatim. They requests to the internal universe of an individual relying fair and square of one’s scholarly limit, intensity of segregation and profound movement. The life of an individual doesn't identify with any one part of sociology discipline. Controls like humanism, history, financial aspects and so on sway an individual all the while from all closures. From the American perspective, settler experience is a significant angle particularly in the life of an African American. The realistic of ‘Arrival Suitcase’ features the life’s excursion of a man watching out for a superior life for his family in the obscure nation. He makes certain to experience monetary and sociological issues, and on arriving at the goal nation he turns into the piece of the historical backdrop of that nation. He likewise keeps on being the piece of the historical backdrop of the nation from where he left and frequently stays conflicted between the two characters. He is the result of two narratives and attempts to form his life in like manner. He can't overlook his previous history; he can't stand to disregard his current situation. The realistic à ¢â‚¬Å"The Journey† has the agelessness about it. Time, its effect and working is difficult to comprehend. Its significance is about its vagueness and significance. Through this realistic Shaun Tan passes on the epic journey of human life which is generally contrasted with one’s endeavors to arrange the sea. New York is a city of aggregation of races. Variety of societies is the sign of this incredible American city. Regardless of whether social digestion in the genuine feeling of the term has been accomplished by the cross-areas of the American populace is out and out an alternate perspective. What has been accomplished in this city can be the delegate test for the whole American framework. At the point when the outsiders recently showed up

Saturday, August 1, 2020

Putting The Pieces Together Hacking at MakeMIT

Putting The Pieces Together Hacking at MakeMIT How many biological engineers does it take to make a motorized butterfly that chugs along the top of a giant golden cardboard stag head? On Saturday, February 25, 2017, four intrepid biological engineers (Cathy, Katherine, Tara, and I) embarked on a daring journey into the world of “making” by signing up for MakeMIT, even though they had no experience whatsoever with anything at all. MakeMIT is a hardware hackathon on MIT’s campus that brings over 250 students together to hack, make, and create to their hearts’ content for 16 straight hours. Hosted in the student center, the free event supplies all the materials and machinery that a hacker might need to prototype and develop their ideas: Raspberry Pi’s, Oculus Rifts, laser cutters, 3D printers, bandsaws, plywood, 1000 yards of fishing line, and much, much more. Corporate sponsors are also there to provide a few proprietary products for use (i.e. Nvidia Jetsons or Markforged 3D printers), as well as opportunities for consultations and prizes for different categories at the end of the night. Hacking officially starts at 8:45AM and doesn’t end until 12:30AM the next day. Since the event is held on campus, you are free to come and go as you please, but the limited amount of time, the contagious excitement, and the mountains of free food motivate you to put your head down and stick it out for the 16-hour making marathon. Despite our lack of prior experience, we thought that this would be a perfect opportunity to learn more about making and hacking, in whatever capacity we could within the short time allotted. At MIT, there is a proud culture of making things (i.e. robotics, software, electronics, enormous wooden contraptions). To parallel this culture, there are countless makerspaces available on campus for student use. There are also different living communities that are particularly well known for their maker culture. The examples that come to mind are the roller coaster they built at EC and the annual Next Haunt that they host at Next House (an escape the room Halloween experience that they build inside the dorm!). In a sea of mechanical, electrical, and computer science engineers, and other amazing people with amazing talents, sometimes as a biological engineer, I get a niggling feeling that I’m missing out on something important and vital and wholly MIT. Two things about that. One: while the maker culture is certainly something important that is cherished here at MIT, it doesn’t fully define MIT. There are so many other things that students here excel at, from the basic sciences to management to the humanities and beyond. We are thinkers and doers and part of what makes the environment here so exciting is the opportunity we have to interact with other people who think differently and who do different things. Be proud of what you do regardless of what anyone else around you is doing, and be proud of your fellow students here for what they do too. Two: remember that it is never too late to learn something new! Though there were quite a few seasoned veterans at MakeMIT, beginners were also welcomed with open arms. While I won’t be changing majors any time soon, I’m grateful for the opportunity we had to learn some new skills and experience something different. Below is an account of our MakeMIT experience. Liberties have been taken with the dramatization, though persons and events recounted are all factual. All personifications of inanimate objects are fictional. Any resemblance or likeness to actual personified objects is purely coincidental. Here is a bonus video that Katherine made, documenting our day and what it was like during the hackathon: 7:03 AM â€" The student center is empty. Katherine yawns and we question why we are even awake at 7am on a Saturday morning. Shadows dance across the tiled floor of the deserted Dunkin’ Donuts, mocking us with their nimble shadow feet. 7:23 AM â€" The teams are slowly filing into La Sala de Puerto Rico, a large multipurpose room in the student center, and settling down around one of the many round tables that have filled the room. We stake out a table by the windows with an excellent view of the Z center and people running on treadmills. Four bottles of Soylent and a smattering of swag (a ruler, a T-shirt, a notebook, socks, and a Swiss army knife) smile up at us. 7:26 AM â€" Bagels, hallelujah. Free breakfast. 8:04 AM â€" Kickoff. People stand on stage and speak into a microphone. Applause is given in rounds. We are preoccupied with planning the logistics of our day. 8:45 AM â€" Hacking begins and we’re off! Tara and Cathy start assembling a miniature paper version of the final construct for reference while Katherine and I do some internet sleuthing to find out what supplies we will need for the motorized part of our project. 10:49 AM â€" We pat ourselves on the back for being masters of internet sleuthing. Equipped with Arduino tutorials, an Arduino, some servos motors, and a handful of wires, we tinker around with the circuits and the code. Tara and Cathy start outlining the actual parts of the sculpture on cardboard. The tiny paper model of the stag head is a beacon of hope for the future of our project. It lies sideways on the table and ponders its own existence while we work around it. 11:15 AM â€" I eat a bag of fruit snacks. Peach is the best flavor. 12:04 PM â€" Lunch is served. I munch on tortilla chips and half a steak burrito while contemplating the finer points of angular acceleration and also silently screaming at the little motor because it won’t stop turning in the wrong direction. 12:06 PM â€" I realize that I typed the wrong number into the code and apologize to the little motor for my unwarranted outburst. 2:02 PM â€" Tara and Cathy have moved upstairs to one of the work rooms where they begin cutting out the outlined pieces. Katherine and I look at the little motor and admire its spinning-ness. It looks back at us and spins. We have finally figured out how to control its speed and direction. The next step is to design a setup that will move an object in a trapezoidal configuration such that a bird or butterfly will be able to move up and down and across the top of the stag’s head and ears. 2:53 PM  â€" A pile of failed ideas sits forlornly on the table. We hunker down some more. 3:17 PM â€"   3:52 PM â€" The conveyor belt is turning out to be a lot trickier than we had originally imagined. After many failed ideas and attempts, Katherine remembers having seen a box of K’NEXs upstairs in the materials room. 4:01 PM â€" We sit crisscross applesauce on the carpet and tinker around with the box of K’NEX. Despite the constant wall-hitting and head-banging, we never stop laughing and having fun. Being faced with a problem and having to work together to solve it in the most creative way possible is exhilarating. 4:14 PM â€" A prototype is birthed! After snapping together some K’NEX sticks and spinning wheels, we head back downstairs to our worktable to hook it up to the little motor. Tara and Cathy are still hard at work cutting the final pieces of cardboard. 5:23 PM â€" Another roadblock. The conveyor belt is up and running but we still need to figure out a way to attach a bird or butterfly to the moving string without it being caught or flopping backwards. There are a few mentors roaming around offering advice and troubleshooting so we consult with one regarding our troubles. She dispenses some valuable suggestions and we get cracking again. 6:09 PM â€" Dinner is served. A heaping plate of pad see ew and curry keeps me company as I start cutting out some supplemental cardboard pieces to stabilize our conveyor belt to the sculpture. Tara and Cathy are upstairs assembling the stag head. 9:12 PM â€" They can’t find the spray paint so Cathy is sitting on a blue tarp hand painting the cardboard gold. Katherine and I are hot glue gunning the final version of our conveyor belt contraption. 10:53 PM â€" Rivers of epoxy are being applied to the stag head to stabilize it. The gold paint has made it somewhat floppy but it looks epic. My roommate Dora swings by and lends a hand. Tara and Katherine cut out a headboard to mount the stag head on. I start hooking up a simple circuit so our conveyor belt motor can be manually controlled with two buttons. 11:30 PM â€" As I snack on a red velvet cookie from Insomnia cookies, I feel a wave of fatigue wash over me. The day is drawing to a close and honestly I’m impressed we all made it through without napping or passing out. Tara makes a butterfly out of blue wire. We decide to call the stag head “The Great Prince” in homage to Bambi’s father, The Great Prince of the Forest. 12:19 AM â€" Oops. The butterfly is too heavy for the conveyor belt and keeps flopping over. Time is running out so in what little time we have remaining, we attempt to lighten the butterfly and readjust the string on the conveyor belt. It is not perfect, but it will have to do. 12:30 AM â€" And that’s a wrap, folks. The hacking period is over and in 15 minutes, the projects will be open for viewing by the judges and the public. Ta-da! A giant stag head. You cant really see it from this angle, but the breadboard wires attach to the butterfly behind the stags ears.   12:52 AM â€" I am in charge of pushing the buttons for the demonstration while Tara holds the stag head up and Cathy and Katherine explain our project. The butterfly wobbles precariously, though we like to pretend that it is fluttering its wings with pride and waving hello. We also wander around the room and admire the work of the other teams. It’s all extremely impressive stuff, especially considering the compressed time frame. 1:30 AM â€" While shoveling spoonful after spoonful of JP Licks chocolate ice cream into our mouths, we watch the top ten groups present on their work. The sleep deprivation is starting to set in and I can feel a warm blanket of drowsiness wrap around my tired self. 2:37 AM â€" Sleep beckons. Awards have been announced and the event is officially over so we brave the chilly winter night and head back to our dorms with an enormous golden stag head in tow. For more information, see the the official website for MakeMIT:  https://makemit.org/ Post Tagged #East Campus #MakeMIT #Makerspaces #Next House

Friday, May 22, 2020

The story of Noah and the Ark What Gives Up and What Holds in Ones Faith - Free Essay Example

Sample details Pages: 4 Words: 1076 Downloads: 7 Date added: 2019/04/01 Category Society Essay Level High school Tags: Truth Essay Did you like this example? The story of Noah and the Ark is told in Genesis chapters five through eight. Chapter seven verse seventeen states, the flood continued forty days on the earth. The waters increased and bore up the ark, and it rose high above the earth (Genesis 7:17). Don’t waste time! Our writers will create an original "The story of Noah and the Ark: What Gives Up and What Holds in Ones Faith" essay for you Create order For many believers of Christianity, this story is taken literally. Many believe that water truly flooded the surface of the earth for forty days and forty nights. Yet, what if this was not the absolute truth? Would these believers overall faith be destroyed? Over the course of this semester, we have examined an array of topics, but one comprehensive question that can be asked is what gives up and what holds in ones faith? This question can be asked about concerning topics such as religious truth, doctrinal entanglement, and the afterlife. When evaluating religious truth, the individual has to find out where the line is drawn†what has to be true for him or her? This conclusion involves acknowledgement of the continuum and an evaluation of oneself and ones beliefs. One must decide whether he or she takes the belief literally or is willing to value more the affect the belief has on his or her life. Religious truth can involve three realisms which are not mutually exclusive. The first, coherence realism, displays a situation in which there is something that makes the beliefs true, but that can be described in many ways. The truth of the story is determined by its effects on the lives of the believers. The second, lifeworld realism, displays the values that affect ones life and touches the heart of religious truth. It constitutes a truth beyond human lives, represented in different ways in different cultures. The third, simple realism, describes a situation in which the story must be translated into statements that e ither depict what actually occurred or not. It may have moral, emotional, or aesthetic value, but it may not be true unless what is depicted truly happened. When considering doctrinal entanglement, the individual has to consider what gives up and what holds in their belief, truth, and experience. Being doctrinally entangled comes in multiple degrees. Some people would be shattered if they found that what they believed in was a lie. What would constitute a lie would vary from any statement in a sacred book or sermon being less than literally true to only a few central beliefs being questioned. When considering the importance of the reality of the flood to a Christian, that believer would have to decide whether the literal truth to that one story legitimizes all the other stories in the Bible, or if it serves a better purpose as to shed light, hope, and share the characteristics of God and creation which could add value to ones life. Some would be devastated if they found out that their belief was a lie while others would primarily value the experience and feelings. With beliefs, truth, and commitments one inevitably discovers what he or she is committed to. An example of this is how a bet is waged. If a person bets on who will win the Kentucky Derby, they have to go through the process of placing their bet, watching the race, and paying the winner. The cases have to be determined to make an accurate prediction and steps must be followed after the bet is placed. These commitments can be viewed empirically, formally, or can be valued. In empirical commitments, one has to look. They can combine empirical evidence to determine the bet by visual examination. In formal commitments, one has to appeal to the rules of the procedure. With value commitments, one can see what commitment is more important to him or her. This kind of commitment makes it tricky to pay off the bet. A person will either agree to disagree, or they will fight for it. We can believe in any of these commitments and any of them can lead to the truth, they are simply justified in div erse ways and involve different beliefs and truths. Depending on the statement a person will take different actions. When considering the afterlife, the individual has to ask themselves what would sway them in their beliefs. If a person was crushed to discover that the literal truth of a story in the Bible, such as the flood, was not valid, how would he or she interpret a topic such as the afterlife or the resurrection? Words have meaning, and when words are used in contexts that do not have explicit meaning, we get confused. The concept of an afterlife is difficult because it involves death and is a term that goes beyond science. Once the body is gone, we are talking about the spiritual self. Yet, we cannot conceive what life without a body is like. No one truly knows what the afterlife will be like or if it truly exists, yet it can serve as a goal. The afterlife can be seen as a state, or a meaningful spiritual life. It can motivate one to devote themselves to something much larger and allow that person to push past pleasure and pain. At the beginning of the semester, I would have immediately assumed that the story of Noah and the Arc was literal, intended to show believers the depth of Gods love, holiness, and compassion. Now when I look at images such as the flood, Kali and Shiva, or any other religious story, I can see more than just the black and white. I realize that these stories can have a deeper meaning and I can to relate to them more clearly through techniques such as simple realism. Tolerance is involved as a factor regarding the truth of a religious subject. An individual has to find out what is critical to them and make a choice. This choice reaches beyond yes or no and can bred more meaningful discussion. All the options make the individual find the data and meaning in the in between. Tolerance allows a person to think over religious stories, like the flood, or topics, like afterlife, so that they can develop discipline. Although it may be hard to make sense of and be truly confident in what one hopes for, researching and opening dialogue about these things can allow a person to find goodness in life and personal truth in religion. Works Cited Genesis. The Holy Bible, English Standard Version. Crossway Bibles. Good News Publishers. 2016. Text

Sunday, May 10, 2020

intelligence Essay - 1530 Words

Intelligence is a very broad subject although it seems easily defined. A great amount of different meanings are given to intelligence as a concept from various cultures and sciences. Throughout history psychologists and sociologist have been trying to devise a way to reveal the level of intellect animals or humans possess. However this quest might not have a definitive answer. Intelligence therefore should be considered to be a broad and elusive concept with many distinct aspects to it. Research in the field of animal intelligence is essential to understand the more complex aspects of human intelligence. Ken Richardson, an honorary senior research fellow in the center of human development and learning at the Open University, in his book†¦show more content†¦As communities of individuals grows the social interactions become more and more complex. Keeping up with complex interactions requires a superior brain. This is what made humans so intelligent and resourceful. Many concepts of intelligence exist in the human society. Through the span of many centuries intelligence was a factor of discrimination. In ancient Greece smarts was what divided each social class. Even today higher education is reserved for those who can afford it. Nevertheless, there is no specific explanation of what intelligence is and what aspects of human thoughts it composes. The majority of individuals thinks of people without intelligence as savages or mentally challenged and those who are gifted as crazed scientists. Perhaps this is one of the many faces of intellect. Through the eons many individuals have been proclaimed geniuses. One of the most known and credited is Leonardo Da Vinci. Da Vinci has provided inspiration to almost every liberal art and science. From his famous Mona Lisa to his designs of the helicopter Da Vinci was extremely talented. Leonardo switched from painting to engineering to mathematics with incredible ease. Many scientists attribute his vast talents to the fact that he was ambidextrous and in control of his creativity and logic. Even though science has achieved so much, Leonardo Da Vinci’s works still continue to amaze researchers. Another gifted man well known for his life’s work was Albert Einstein. Although EinsteinShow MoreRelatedIntelligence Between Intelligence And Intelligence1033 Words   |  5 PagesVarious individuals have given their conception of intelligence. Intelligence is widely associated with achievement of success or mastery in a given concept. Thus, it seems reasonable to state that intelligence is essentially an ability. The debate starts when individuals attempt to define what this exactly this ability is and to what entity this ability can be attributed to. Some claim this ability is purely innate and other state it is influenced by one’s environment. Consequently, time plays aRead MoreIntelligence Of Intelligence And Intelligence1450 Words   |  6 PagesIntelligence can be defined as referring to intellectual functioning. There are many ways to assess intelligence such as intelligence quotients, many standardized test such as IQ tests, and the comparison of your persona l intelligence among those in your same age group. Test like the IQ fail to measure the different types of intelligence. When most people think about intelligence they make the general assumption that one is referring to academic intelligence. There are mare many different factorsRead MoreWhat Is Intelligence? Intelligence778 Words   |  4 PagesWhat is intelligence to you? Intelligence to me is someone who is able to be creative and can think outside the box. There are many different ideas of intelligence, depending on the person you speak to. Many traits can go into being intelligent; therefore, there is no single underlying factor. 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However, education does not equal intelligence, as only academic intelligence can be taught. Even if one is innately ‘book smart,’ this means nothing without motivation and skills in other types of intelligence, such as emotional intelligence or common sense. Tests and gradesRead MoreIntelligence And The Theory Of Intelligence Essay1737 Words   |  7 PagesPsychology Of Intelligence Intelligence is a very important factor in human psychology. Human intelligence is a rather complicated form of psychology and quite complex as well. Many people may lack intelligence, many people may have a strong amount of intelligence. Human intellect is what makes humans â€Å"smart† and sets us aside from animals and other types of beings. Many researchers in psychology have studied intelligence and how it makes us, us. Intelligence has since become something that can

Wednesday, May 6, 2020

Economic Background †Greece Free Essays

Greece has a mixed capitalistic economy with a large public sector that accounts about half of GDP. Besides, Greece is a major beneficiary of European Union aid, which equal to about 3. 3% of annual GDP. We will write a custom essay sample on Economic Background – Greece or any similar topic only for you Order Now In addition, Greece is an agricultural country and one of the poorest countries of the European Union with the second to lowest average income, after Portugal. In January 2002, Greece adopted the euro as its currency. The adoption provided Greece, formerly a high inflation risk country under drachma, with access to competitive loan rates and also to low rates of the Eurobond market which led to a dramatic increase in consumer spending and gave a momentous boost to economic growth. Between 2003 and 2007, Greece economy grew by nearly 4. 0% per year. The preparation for the Athens Olympic Games during 2004 gave an impulse to the Greece economy. However, the financial crisis had slowed down the Greece’s economic growth to 2.0 % in 2008. As a result of the world financial crisis and its impact on access to credit, world trade and domestic consumption, the economy went into recession in 2009 and contracted by 2. 0%. In late 2009, eroding public finances, misreported statistics, and inadequate follow-through on reforms prompted major credit rating agencies to downgrade Greece’s international debt rating, which has led to increased financial instability and a debt crisis. Greek government has approved a three-year reform program that includes cutting government spending, reducing the size of public sector, tackling tax evasion, reforming the health care and pension systems, and improving competitiveness through structural reforms to the labour and product market under the intense pressure by the EU and international lenders. The Greek Government projects that its reform program will achieve a reduction of Greece’s deficit by 4% of GDP in 2010 and allow Greece to decrease the deficit to below 3% by 2012. Greece requested activation of a joint European Union-International Monetary Fund support mechanism designed to assist Greece in financing its public debt in April 2010. How to cite Economic Background – Greece, Essay examples

Wednesday, April 29, 2020

On March 10, 1821, President James Monroe Appointed General Andrew Jac

On March 10, 1821, President James Monroe appointed General Andrew Jackson to take possession of Florida and gave him the full powers of governor. Jackson accepted the office only on the condition that he could resign as soon as the territorial government was organized.(1) On July 17, 1821, Spain transferred Florida to the United States, and Jackson sent his resignation to the president in November. In all, Andrew Jackson visited Florida only three times: in 1814 during the War of 1812, in 1818 during the First Seminole War, and in 1821 to organize the first territorial government.(2) The change from Spanish to American rule was not a smooth transition. The Spanish population quickly realized the unruly settlers who visited their homes and establishments had neither the money nor inclination to purchase their property at fair market value. The volatile Mayor of St. Augustine Juan Entralgo refused to cooperate with Jackson, and when the Spanish Governor Don Jose Callava protested Jackson's policies, Jackson threw him in jail.(1) Few Spaniards elected to remain under American rule. Many elected to strip their homes of anything useful and burnt the foundations so the Americans were left with ruins. The new Territory of Florida was second only to Georgia in land area east of the Mississippi River. This huge size, coupled with the state's under populated peninsular, posed serious problems to the state's future development. Northern Congressmen feared that Florida would be divided into two slave states, thus disrupting the delicate balance of having equal slave and free states in the United States Senate.(3) Jackson felt there were more obvious problems: a lack of population, the absence of decent roads and physical resources, and the presence of hostile Seminole Indians.(1) Territorial Florida had a simple governmental structure. The Governor, a three-year appointee of the President, had to operate with a minimum of Federal funding. The Territorial Council, elected by the people, could only borrow money, issue licenses, and organize a state militia. As the population grew, the legislature began to charter counties with appointed commissioners to handle local civil and criminal cases. It was essential to resolve the territory's financial indebtedness so that Florida could construct the transportation and economic ties to the rest of the South. The only forms of state revenue were taxes on land sales, license fees, and poll taxes. Two political groups soon developed out of this struggle to finance Florida's development. The Jacksonian Democrats, benefiting from their location in Middle Florida at the center of the plantation and political, often joined the Whig Party. Florida's Whigs supported increased spending on railroads and state banks, which they de emed essential to the maturation of the Florida economy. East Florida, dominated by small farmers, disliked the willingness of the Whigs to spend public funds on such economic projects. The anti-Call forces were led by two men from St. Augustine, lawyer Robert Raymond Reid and sugar planter David Yulee Levy. They organized a ferocious attack on Call when the Pensacola Bank, which Call endorsed, collapsed, harming many small West Florida farmers. These Democrats gained the support of frontiersmen with their opposition to the planter aristocracy and appeal to less taxes. The election of David Yule Levy, a European Jew, in a traditionalist Protestant was an indication of the acceptance of the anti-Call platform. Despite their belief in less spending, both Levy and Reid were firm supporters of Florida statehood.(1) By 1840, Florida had taken its place as a member of the Old South. Its leading citizens, many of neighboring Georgia and Alabama, had formed economic and political ties to all the institutions of Southern society. Florida was an agrarian society and this predominance of agriculture, with its definable class and caste, would leave an notable mark on Florida history. The plantation leaders led Florida in wealth and political power. There remained in most counties only the urban professionals to challenge this plantation elite and many of them were firmly entrenched in the cotton culture. The townsfolk represented a middle strata of shopkeepers, merchants, artisans, and builders. The small farmer and the stock tender represented the lower economic groups, while the black freedmen and the slave held the least status and power. Two of the best-operated plantations in Florida were